Internet marketing services, training and tools

Customers find your web site by searching the Internet just like you do, in search engines. To increase your sales, your website must be easy to find in the search engines.

Unfortunately, to have your site properly indexed by the search engines requires very careful attention to detail:

• You must identify the top search terms that customers and prospects use to find products like yours.
• You must use all the top search terms somewhere on your website. If you write “automobile” and they search for “car”, there is no match!
• You must help the search engines learn what your website is about, by naming of your web page files correctly, using the right titles and headings on each page, and interlinking the pages optimally.
• You must make sure that all the search engines include your website in their index.

Search engine optimization

Most users only study the first 2-3 search result pages. You will get a lot more visitors if you understand how search engines rank websites, and how you can increase your own website’s ranking:

• Your website must be properly listed in the relevant directories.
• Other websites, with authority within the subject, must link to your website.
• All links to your website must be well-formed and relevant to the subject.
• Your linking structure must be the natural result of hard work.

To reach these goals is not difficult. Experience has shown that most of our customers reach top 20 positions for at least 20 selected search terms already six months after we have started optimizing their websites. But search engine optimization (SEO) is tedious work, that requires careful attention to detail. Many customers outsource this process, in order to better utilize their own skills.

How much more money could you make if your website were on the first page in Google?

Search engine optimization offers

We offer a variety of products that help you get a higher ranking in the search engines:

• SEO training
  If you want learn search engine optimization, attend one of our Internet Marketing Advanced Training classes or webinars, starting at $1,700. We also carry self-study SEO training packages starting at $299. To first-time customers, we offer a free training session.
• SEO services
  We can assist your search engine optimization project at almost any level, from a thorough initial analysis to actually producing new, original content for your website. We can provide expert recommendations and step-by-step instructions for moving your website closer to the top in the search engines, or you can simply let us do the job for you.
  
  The outsourced Professional SEO service runs for a year or more, with prices from $5,000/year. With our one-time SEO services, with prices from $900, you get the same in-depth analysis but do most of the work yourself according to tailored step-by-step instructions and detailed recommendations from one of our SEO specialists.
  
  For first-time customers, we offer a free trial search engine ranking report for your website with a professional web site optimization analysis.
• SEO tools
  The SEO Suite from Apex Pacific combines over 25 tools in one suite to boost your website to the Top 10, starting at $149. Among the tools included with the SEO Suite are a website submission tool, a tool that keeps track of your site’s ranking in the search engines, a link popularity checker and a number of reports that are essential during search engine optimization.
• Visitor tracking
  With Dynamic Site Stats visitor tracking, you can study your visitors while they’re actually on your site, and see them move between pages. Analyze historical data and learn where your visitors come from and how to make them stay longer. Simplify the path to purchase and registration. See how changes to the website affects it profitability. Get an advanced visitor tracking system from just $25.95/month.

Search engine advertising

Many search engines also allow you to buy advertising space in the search engine itself, typically in a column to the right of the search results - or even on top of the search results page.

Advertising provides several major advantages:

• You get a second chance of attracting the user’s attention.
• You can immediately achieve a much higher ranking among the advertisements than you have within the search results.
• You can use a focused, promotional message that gives your product a stronger appeal for potential buyers.
• You get instant traffic from the search engines without having to wait for them to index your website.

Search engine advertising is generally considered one of the most profitable forms of advertising available.

• Your advertisement is only shown when there is a search that relates to your business. Customers who click on your ads are pre-qualified, motivated and looking for what you have to offer.
• The cost for each lead is set by you, in an auction-based bidding process. By adjusting your advertisement bid, you have full control of the cost of acquiring new customers.
• You pay only for good, targeted leads, giving a high return on your advertising investment.
• You can set an exact daily budget for your online lead generation process. You know in advance exactly how much your online advertising is going to cost.

Search engine advertising offers

We offer a variety of products that will make your online advertising more profitable:

• PPC training
  If you want learn pay-per-click search engine advertising, attend one of our Internet Marketing Advanced Training classes or webinars, starting at $1,700. We also carry self-study PPC training packages starting at $299. To first-time customers, we offer a free training session.
• PPC services
  Our specialists help you manage your keyword-targeted, pay-per-click search engine advertising campaigns. Our prices include everything, even the per-click charges from the search engines. The outsourced Pay-per-click Advertising Management service starts at $700/month and includes keyword research, ad creation, per-click charges and on-going campaign management for six months or more.
  
  With the Traffic Express service you can have visitors flock to your website in just 48 hours. You select the keywords and create the advertisements, but let our specialists monitor and manage your campaigns 24 hours a day from $150/month. We retain only $20 to cover our fees, and use the other $130 to pay for your advertising.
  
  To first-time customers, we provide a free list of five suggested keywords for your pay-per-click advertising campaign, with an estimate of how many unique visitors these keywords will bring to your website.
• PPC tools
  PPC BidMax is an online advertising management tool from Apex Pacific that helps you manage all your PPC campaigns in Google, Yahoo! Search, Live Search and MSN Search under one common, easy-to-use interface. It can reduce the time you spend on the routine maintenance of campaigns, ad groups and bids by up to 50%.
  
  Around the clock, PPC BidMax automatically optimizes your pay-per-click bids in all search engines, typically reducing your advertising costs by 20-30% without losing any sales. It also supports many other search engines, including 7Search, BrainFox, Enhance, ePilot, Kanoodle, Miva, Xuppa, Lycos and SearchFeed, with prices from $57/month.
• Live, automatic ROI calculations and bid adjustments
  Use Dynamic Site Stats to calculate the return on investment for each keyword in real time. Feed this information into PPC BidMax and watch it automatically move your bids to optimum profitability. Dynamic Site Stats advanced visitor tracking starts at $25.95/month.

Unless otherwise noted, all prices are in US dollars, and do not include VAT.

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