Many organizations have well-designed and functional web sites, but they don’t have the right Internet marketing strategy to generate the expected revenue. The Internet Marketing Advanced Training course shows you how you can make more revenue from your website, while providing visitors with a more rewarding online experience.
The Internet Marketing Advanced Training course makes you confident with search engine marketing (SEM) techniques and terminology. We cover a wide spectrum of topics, from the fundamentals of Internet marketing to the clever shortcuts that immediately give more visitors to your website.
Learn how to utilize this knowledge and put together an online marketing strategy that gives predictable, measurable results. If you want to provide search engine marketing services as an Internet marketing consultant, this course will be your first step to delivering quality services at reasonable costs.
The Apex Pacific Internet Marketing Training program is rated one of the five best
Internet marketing training programs in the world at TopSEOs.com.
Our training course is unique from other courses in the market today. Your teacher will be one of our highly skilled and experienced Internet marketing consultants. The courses were developed from research and practical experience of what makes consultants and trainers successful and what obstacles to avoid. Unlike other training courses, all our trainers have practical knowledge and hands-on experience in the search engine optimisation and pay-per-click advertising arena.
Course objectives
Here are some of the skills you will have after completing the Internet Marketing Advanced Training course:
- You will understand the importance of selecting the correct keywords when promoting a website, and be capable of generating a basically endless list of possible keywords and variations for further evaluation.
- You will have the web copywriting abilities required to more than double the chances of your website being found by someone searching for products like yours.
- You will have the web design skills required to use page layout, text structure, formatting instructions, hyperlinks, sitemaps and other meta data to increase the ranking of your website in the search engines.
- You will have the power to reach a Top 20 position in the search engines by increasing the number of incoming links from topic hubs, web directories and other authoritative sources.
- You will know how search engines detect and punish unethical optimization activities, and how to achieve a much higher quality score for your website by following the search engine’s webmaster guidelines.
- You will be able to get your site on the first page of the search results in less than 48 hours through pay-per-click advertising in Google, Yahoo Search, Live Search and MSN Search.
- You will have the marketing skills required to increase the click-through ratio of a PPC advertisement by over 100%.
- You will be able to make your PPC advertising two-three times more profitable by tracking the conversion for each search term and calculating its correct bid.
- You will know how to set up your own successful and profitable SEO business.
You will be able to get your site on the first page of the search results in less than 48 hours.
Intended audience
This Advanced Search Engine Marketing course will allow a variety of individual and business users to learn the core practices of Search Engine Optimization and Pay-Per-Click Advertising. The course content is tailored for all types of people to join and learn the essential strategies to devise a constructive online marketing campaign.
We particularly recommend this course for the following groups:
- Marketing executives entrusted with the responsibility of promoting their company’s or client’s web sites.
- Webmasters wanting to increase the traffic to their web sites from search engines.
- Small business owners wanting to learn how to promote their websites in the search engines.
- Owners of e-commerce sites that want to increase their site’s conversion ratios.
- Web designers wanting to offer search engine marketing services to their clients.
- Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
- Students or graduates wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO or SEM.
- Business, IT or marketing consultants wishing to offer Internet marketing services to their clients.
- Any one who want to start their own business and looking for a good business opportunity.
Table of contents
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You will be able to make your PPC advertising two-three times more profitable.
Course materials
The Internet Marketing Advanced Training course includes extensive course material to help you conceptualize the training as well as have reference material to turn to when you need assistance with search engine marketing. All the course materials are in English.
| Content | Description |
|---|---|
| Internet Marketing Training Guide | Book, 15 chapters |
| Step by Step SEO Guide | Book, 5 chapters |
| Step by Step PPC Management Guide | Book, 5 chapters |
| Internet Marketing Training Video | DVD presentation |
| Certification | CSMP (Certified SEM Professional) |
The Internet Marketing Training Guide (a $499 value) consists of three handbooks with both theory and step-by-step instructions.
Included with the course is also the Internet Marketing Training Video in DVD format (a $200 value).
Optionally, you may order the complete Apex Pacific Internet marketing software suite (Professional edition) for only $700 when you sign up for the Internet Marketing Advanced Training course. The Internet marketing software suite consists of SEO Suite, PPC BidMax and MailCommunicator, and has a suggested retail price of $1,299 for the Professional edition.
Get the complete software suite together with the training, with a considerable discount!
Dates, locations and prices
Below are the currently planned dates for the Internet Marketing Advanced Training course. All classes are held in English.
On location classroom training is for three days, and includes a workshop. Live, online webinars (web seminars) are held over four days, in sessions that last up to four hours per day.
You can participate in our webinars from anywhere, e.g. your office or your home, as long as you have access to a Windows or Macintosh computer with an Internet connection. Online training is normally run during European office hours.
We use GoToMeeting for online meetings. The required GoToMeeting web conference software is downloaded automatically by your web browser when you join our Internet training session.
“With software” prices include the Professional edition of the Internet Marketing Software Suite, a $1,299 value, for only $700.
| Date | Location | Price | with software |
|---|---|---|---|
| July 16-19, 2007 | Webinar | $1,700 | $2,400 |
| July 24-26, 2007 | Brussels, Belgium | $2,000 | $2,700 |
| August 14-16, 2007 | Dublin, Ireland | $2,000 | $2,700 |
| August 20-23, 2007 | Webinar | $1,700 | $2,400 |
| September 18-20, 2007 | Turin, Italy | $2,000 | $2,700 |
| October 9-11, 2007 | Stuttgart, Germany | $2,000 | $2,700 |
| October 16-18, 2007 | London, United Kingdom | $2,000 | $2,700 |
| November 5-8, 2007 | Webinar | $1,700 | $2,400 |
| December 3-6, 2007 | Webinar | $1,700 | $2,400 |
| December 11-13, 2007 | Paris, France | $2,000 | $2,700 |
| January 8-10, 2008 | Tel Aviv, Israel | $2,000 | $2,700 |
| January 29-31, 2008 | Johannesburg, South Africa | $2,000 | $2,700 |
| February 4-7, 2008 | Webinar | $1,700 | $2,400 |
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You will have the power to reach a Top 20 position in the search engines.
Internet marketing training terms and conditions
100% money-back guarantee
If you’re not completely satisfied with one of our courses, you get your money back. All of it, no questions asked.
Your account
This training is prepaid. When we receive your sign-up form, we invoice you the course fee. When we receive your payment, your enrollment is complete.
You may cancel your enrollment or transfer to another course date at any time. If you cancel more than 30 days in advance, we will refund 100% of the course fee. If you cancel less than 30 days in advance, we will refund 90% of the course fee. If you don’t show up for class without notice, we will refund 80% of the course fee.
If you ordered the Apex Pacific Internet Marketing Software Suite when you signed up, your refund may be further reduced since you no longer qualify for a discount on the software.
At times we may have to change a course location or date, or cancel a course. In such cases we will refund 100% of the course fee. However, we will not be liable for any other costs incurred, including travel charges or any consequential damages even if we were advised of them.
Unless otherwise noted, all prices are in US dollars, and do not include VAT.
This agreement shall be treated as though it were executed and performed in Stockholm, Sweden, and shall be governed by and construed in accordance with the laws of Sweden.
Classroom photo © 2006 Stockxpert.com and Marcin Balcerzak, Łódź, Poland.
Workgroup photo © 2004 iStockphoto.com and Nancy Louie, Philadelphia, USA.
Students during exercise photo © 2007 Dreamstime.com and Andrey Kiselev, Omsk, Russian Federation.
