Our one-time SEO service

We offer an advanced search engine optimization service that can

• get your website into one of the top 20 spots on Google, Yahoo, Live Search and MSN Search
• increase the number of visitors to your website and get more qualified leads for your business
• get ahead of your competitors by utilizing the most cost-effective form of marketing available
• reach your customers when they are actively seeking you!

Our search engine optimization service has been specially developed by the Australian software company Apex Pacific after years of market experience. Their methodology is so successful that 98% of the full-service clients have achieved top 20 positions in the search engines within six months. We will do our best to help you, by making these tried and tested optimization methodologies available to you, based on a thorough analysis of your website, your products, your competition and your customers.

Our various SEO services basically cover the same areas, but with the once-off service we stop after having planned your SEO project in detail. You still get all the in-depth analysis, the step-by-step instructions on how to optimize your website internally, and the link building strategy that will improve your web site’s ranking in the search engines.

The five worst excuses for not optimizing your website

Every day, we hear people try to explain why they don’t need to optimize their websites:

• They say: There are so many companies offering the same things as we do, so we won’t have a chance anyway.
  The truth is: Search engines allow very narrow searches, including things like your county, state or city name, the materials or techniques you specialize in, or the brand names that you provide. If you optimize your website for these narrow searches, the sum of all their traffic can provide a lot of new visitors to your site!
• They say: Yeah, but first we need to rebuild our website from scratch.
  The truth is: Don’t handle search engine optimization as an afterthought like everybody else - introduce SEO directly into your web development project. Let us provide you with the information you need to make the new site “SEO perfect” from the start!
• They say: We don’t use our website to sell anything, so search engines are irrelevant.
  The truth is: We routinely help clients increase the number of visitors from the search engines by a factor of 10-20 or more. If we did the same for you, would you be interested in making any money off your new visitors?
• They say: Our website already contains everything it needs, so we don’t have to optimize it.
  The truth is: Extensive use of synonyms and variations is required to match all the searches that people perform. “Need capital for automobile”, “auto loan”, “how much can i borrow for my new car”, “carloan.com” - there are hundreds of ways to search for the same thing. And people really do use all these endless variations - which is why your website should, too, to get as many visitors as possible. If you only use three variations on your site, you should at least use the three with the most traffic and the least competition. We know exactly which three combinations you should begin with - do you?
• They say: We’re such a minor player, nobody wants to link to us anyway.
  The truth is: Search engines rank websites according to their authority on a subject. If you define a small enough subject, and become an authority within that subject, you will be ranked accordingly. It’s that simple!

98% of the full-service clients have achieved top 20 positions in the search engines within six months.

The one-time SEO service in detail

Our once-off search engine optimization service includes:

• Keywords Research and Recommendations
  Keywords (or “search terms") are perhaps the most important feature of any internet marketing campaign. They are what a customer types into the search engine to find you! Selecting the right keywords lets us help you generate the most effective leads for your business. Using the keyword research tools in the SEO Suite, we discover the search terms that are used most regularly by your prospective customers, and have the least competition in the search engines. These are the main keywords that you should be targeting. We assemble a list of recommended keywords that we incorporate as suggestions throughout the report.
• Competitor Analysis
  We use your keywords to identify your main competitors in the search engines - these are the companies that rank higher than you in the search results. By comparing your website to your competitor’s under the target keywords, we can effectively assess positions you will be able to achieve and identify strategies necessary to get you to the top ranking positions.
• Website Analysis Report
  We compile our research into a report with recommendations on how you can improve your website to rank higher - possibly above your competitors.
• Website Ranking Reports
  These SEO Suite reports give you the current position of your website in the major search engines for all the keywords that we recommend. This is extremely useful to assess your current web position as the starting point of your SEO project. We also run a number of reports (e.g. Ranking Report, Link Popularity Report, PageRank report and Backward Link report) to determine your website’s current popularity and how you can achieve advantages over your competitors.
• Visitor Statistics
  We analyze your website’s current visitors, where they come from and what they do on your site. We determine your current major sources of traffic, what keywords are used to find you in search engines, what web browsers are most common and if there are any problems with your site that could cause you to lose business.
• Meta tag Recommendations
  We analyze the html directives that don’t directly generate any output on the screen, e.g. “meta” tags and image “alt=” tags. These are important as they tell the search engines what information your various web pages contain. This is done for each page and compiled into a complete report that also contains instructions on how you should optimize these tags.
• Internal Link Recommendations
  We analyze the internal linking structure of your website to ensure that your website is easily navigable and that your Page rank is effectively distributed. We verify that the anchor texts in all your links effectively help the search engine understand what information each page contains. After this project you will never have a link that says “Home” or “click here” again, since they waste such a great opportunity to associate a web page with one or more valuable keywords.
• Copywriting Recommendations
  Our team of professional SEO consultants analyze your web site’s content and verify that the relevant keywords are implemented effectively throughout the site, including the title and heading tags. If your website uses too few of the selected keywords, we will provide recommendations about how to improve their frequency.
• XML Sitemap
  We develop a sitemap in XML format according to the industry-standard sitemap protocol supported by Google, Yahoo, Microsoft and others. An XML sitemap is similar to a normal sitemap except it is easier to read by the search engine’s “spider” when it updates its inventory of the web. Your sitemap points to all the pages within your website, so that they can be easily found and indexed by the search engines. This will bring more of your pages into the search results.
• Search Engine Submission
  We submit your website to the major search engines. This will ensure that your website is correctly indexed and listed.
• Link Building Recommendations
  Having relevant links coming through to your website is an integral part of search engine optimization. We develop a plan to get external links to your website from all the right places to improve your Page rank and link popularity. The link building activity typically includes getting links from “trusted” sites, topic hubs, business partners etc.
• Article Submission
  If you make your website interesting for other sites, they may link to your website voluntarily. You may write articles and press releases and submit them to online publications. You could contribute testimonials on topic-related sites, become an active member of discussion forums where your website could be a valuable reference etc.
• Directory Recommendations
  To give your website topic authority, we recommend a number of topic-specific directories to which you should submit your website. These links are very likely to improve your ranking in the search engines.

Some of these services may be available only in certain package offerings, see the price list for details.

In summary, we will provide you with all the information you need to start your SEO project. The expert recommendations from our SEO specialists are simple and straight-forward and together form the initial activity plan for your SEO project.

The one-time SEO service price list

The one-time SEO service helps you get started with search engine optimization without being obligated or locked into a contract. This service has no hidden fees and no click-based charges.

Everything is included in our low one-time fee, starting at $899:

The one-time SEO service terms and conditions

100% money-back guarantee

If your not completely satisfied with the one-time SEO service, you get your money back. 100%, no questions asked.

The one-time SEO service

We will analyze your website, your products, your visitors and your competitor’s websites in order to determine what keywords to focus on during optimization. We will provide recommendations for an internal optimization of your website, e.g. meta tags, internal linking structure and copywriting. We will create an XML sitemap for your website and submit it to the major search engines. We will suggest a strategy that will increase the number of external links to your website, and recommend directories we believe it should be listed in.

Regardless of how much we do for you, your optimization effort may still become unsuccessful for a number of reasons. Examples:

• There are no clicks on your pages in the search results.
• Your website is frequently unaccessible.
• Your visitors do not consider your offers attractive enough.
• Your purchasing mechanism - shopping basket etc - doesn’t work properly.
• People buy things from you but never pay for them.

Unfortunately, all these situations are beyond our control. We cannot guarantee that your optimization will bring you any visitors, and we cannot take any responsibility for your website or its profitability.

Your relationship with the search engines

Your relationships with the search engines have their own terms and conditions. Examples:

• The search engines may not accept your website for inclusion in their index.
• They may not accept all your incoming links as signs of topic authority.
• You will not have any control over how the search engines rank your website.
• People may visit your website without intending to buy anything from you.

Unfortunately, all these situations are beyond our control. We cannot take any responsibility for your relationship with the search engines.

Your account

This service is prepaid. When we receive your sign-up form, we invoice you the one-time fee. When we receive your payment, we start working with your website.

Unless otherwise noted, all prices are in US dollars, and do not include VAT.

This agreement shall be treated as though it were executed and performed in Stockholm, Sweden, and shall be governed by and construed in accordance with the laws of Sweden.

^{Meeting photo © 2006 Stockxpert.com and Yuri Arcurs, Aarhus, Denmark.}