Pay-per-click advertising tools

To manage pay-per-click advertising in search engines can be very tedious. You have to handle hundreds or even thousands of keywords in several slow, browser-based management applications, each with a different user interface.

With PPC BidMax (formerly Dynamic Bid Maximizer) from Australian software developers Apex Pacific you manage all your keywords and advertisements in one central Windows-based program, with the same user interface for all search engines. When you’re done you just wait for PPC BidMax to automatically upload your changes to your various search engine accounts.

Using PPC BidMax gives you several advantages:

• You will reduce the time you spend on the routine maintenance of campaigns, ad groups and bids by up to 50%, since the PPC BidMax software is so fast and easy to work with.
• After you’ve uploaded campaigns and keywords, PPC BidMax constantly monitors every single keyword in every search engine you advertise in, to ensure that you never bid more than absolutely necessary. This can save a lot of money over a month. Mid-size customers typically save 20-30% of their advertising costs.
• PPC BidMax costs around $0.01 per keyword and month, but you typically save three to five times as much just by moving each keyword to the most profitable position. If you add the time you save on administrative tasks, PPC BidMax is a solid and profitable investment for all serious PPC advertisers.

With PPC BidMax, you just set the rules for it and it goes out hunting your competitors, relentlessly and persistently, day and night.

A relentless, persistent competitor killer

PPC BidMax allows you to target other positions than just to be the top bidder. Bidding for lower positions makes it very difficult for competitors to force your bid higher and higher just by overbidding you. Also, depending on the level of click fraud protection in the search engine, the number of “false” clicks may increase rapidly at the top, if competitors try to deplete your advertising funds by repeatedly clicking on your ads.

In PPC advertising, going for #2 or #3 can be very profitable and still give you a lot of clicks. However, bidding for exact positions other than #1 is very time-consuming without an automatic bid management tool.

If you only want to be somewhere near the top, just tell PPC BidMax the range of positions you’re interested in, e.g. 1 to 5. Not only will it put you there, it will also automatically select the most profitable position within the range. PPC BidMax automatically exploits so-called bid gaps by looking for the biggest drop in the bid between any two positions in the range you’ve selected.

Bidding algorithms can be as complicated as you want:

• With URL bidding, you can tell PPC BidMax to always keep your bid above a targeted competitor (even though neither of you is at position 1).
• If you work with affiliate marketing, you can use URL Bidding to ensure that you never out-bid the companies you’re an affiliate for - a conformance that is often required by their affiliate agreements.
• Using ROI bidding, you can dynamically adapt your bids to the profitability of each keyword. You can increase the bids for the most profitable keywords while reducing your advertising costs for less valuable keywords. And as your products and profits shift over time, PPC BidMax automatically updates your keyword bids to the new situation.
• If you cannot afford to compete for the top, you can at least increase the cost of being there. With the Competitor Killer Mode, PPC BidMax always places your bid immediately below the next higher bidder, which can increase their advertising costs considerably.
• You can use different bidding rules during different times of the day. You can even pause a whole advertising account during certain parts of the day, or just selected campaigns, ad groups or keywords.

With PPC BidMax, you just set the rules for it and it goes out hunting your competitors, relentlessly and persistently, day and night.

Outclassing other bid management products

When comparing PPC BidMax with competing products, remember the following:

• PPC BidMax is a standard Windows program, which makes it very fast and easy to use. You can find a specific keyword and change its bidding rules in one tenth of the time compared to doing the same thing directly on the search engine’s web site. Many competing bid management products are web-based, which gives them the same drawbacks in terms of speed-of-use.
• When you work in PPC BidMax, there’s no requirement for you to be online. Install it in your laptop and you can work with your advertising accounts whenever you like. When you connect to the Internet the next time, just click a button to upload all your changes.
• Naturally, PPC BidMax works with Google Adwords and Yahoo Search Marketing, with support for Microsoft adCenter in development. It also comes with complete, built-in support for BrainFox, Enhance, Epilot, Lycos, Miva (formerly FindWhat and eSpotting), Kanoodle, SearchFeed, 7Search, Sprinks and Xuppa (formerly Bay9). Many competitors support only a small subset of these search engines.
• PPC BidMax support is formidable. You may even influence development of the product by describing your business needs to the developers.

At the 5,000 keyword level, the price per keyword in PPC BidMax Professional falls below two cents a month.

Save money even with few keywords

PPC BidMax adds important value by constantly monitoring what your competitors do to their bids. Using the simple rules you have set for it, PPC BidMax continuously adjusts your keyword bids so that you always get the best advertising performance within your budget.

With support for up to 500 keywords, PPC BidMax Standard is a bargain at only $57/month. As you add more keywords, you just purchase additional licenses, paying less and less per keyword every time. At the 5,000 keyword level, the price per keyword in PPC BidMax Professional falls below two cents a month.

Medium-sized customers report savings of almost $1,000 a month with PPC BidMax, while still increasing their average position. If you work with search engine advertising, PPC BidMax just has to be profitable for you too, regardless of the number of keywords you have.

PPC BidMax versions and prices

PPC BidMax is rated one of the five best
Search Engine Marketing tools in the world at TopSEOs.com.

Learn more about PPC BidMax

To learn more about the PPC BidMax program, its importance to your business and its functional capabilities, take a moment to view our online presentations and self-study material.

• Online product presentation
  This narrated slideshow introduces you to the main features and benefits of PPC BidMax. Length: 9:12.
  Start the PPC BidMax online product presentation.
• Online demonstration
  This narrated demo shows you how to get started with PPC BidMax. Length: 7:31.
  Start the PPC BidMax online demonstration.
• Online tutorial
  These screenshots with comments and illustrations shows you the most important parts of PPC BidMax, and allows you to go through the application step-by-step.
  Start the PPC BidMax online tutorial.
• Free 30-day trial
  

  To help you get further acquainted with PPC BidMax, you may download the evaluation version and try it for free for 30 days.

  Download the free 30-day evaluation version of PPC BidMax.

PPC BidMax Features

Account Management

• Change the account settings in the search engine.
• Manage a client under a master account.
• Fund an advertising account.
• Change passwords.
• Update billing and credit card details.

Campaign Management

• Download campaigns and keywords from existing PPC accounts.
• Manage an unlimited number of PPC campaigns in the same application, with the same user interface.
• Modify a daily advertising budget.
• Set campaigns online or offline.
• Target campaigns to run on the search network, content network or both.

AdGroup Management

• Enable/disable Adgroups.
• Create Adgroups directly in PPC BidMax.
• Create Ad creatives directly in PPC BidMax.
• Preview Ad creatives to improve your Ad Creative quality score.

Keyword Management

• Generate more relevant keywords.
• Add new keywords or remove keywords directly in PPC BidMax.
• Use keyword forecasting for a quick overview of your minimum and maximum position and CPC.
• Set keywords online or offline.

Automated Bidding System

• Automatically adjust keyword bids according to preset rules at predefined intervals.
• Eliminate bid gaps to reduce costs.
• Bid above or below a particular URL - on top of your competitor, or below your affiliate partner.
• Bid differently at different times of the day.
• Set your account online or offline at a specified date and time.
• Optimize ROI automatically with Dynamic Site Stats visitor tracking. The ROI Builder in PPC BidMax reads conversion data (leads, sales etc) from Dynamic Site Stats and updates the bids to optimize the profitability of each keyword to perfection.

Reporting

• At the end of an update cycle, send an e-mail report with all the new bids.
• Generate a comprehensive bidding report in html, text or Excel format.
• Export keywords and ranking results to Excel.
• Create ROI performance reports for Accounts, Campaigns, AdGroups and keywords.
• Send reports to clients with your company contact details can be included in the reports.

PPC BidMax version comparison

Use this table to compare the different versions of PPC BidMax:

Unless otherwise noted, all prices are in US dollars, and do not include VAT.

If you are a consumer purchasing a product for delivery to Sweden, the transaction is covered by the Swedish law of distance agreements (distansavtalslagen). As a consumer, you have the right to cancel your purchase for whatever reason within 14 days from the day you receive the goods. You must return the goods unopened and undamaged, and you must pay the return shipping cost.

^{Serious businessman photo © 2004 iStockphoto.com and Monika Wisniewska, Czestochowa, Poland.
Laughing man photo © 2006 Stockxpert.com and Noriko Cooper, Stevenson Ranch, CA, United States.}