The PPC advertising management service

The PPC Advertising Management service allows you to open the complex and time-consuming management of your pay-per-click advertising campaigns to us. We guarantee that you will receive at least 400 clicks on your advertisements every month, with full control over your advertising budget. Our management fee is just 15% of your advertising costs.

Pay-Per-Click (PPC) is a performance-based online marketing model with the following major components:

You prepare an advertisement for the search result page in the search engine.
You select search terms that are relevant to your business.
For each search term, you enter your bid - the highest amount you are willing to pay for each click on your advertisement.
Your advertisement is only shown when one of the designated search terms is used.
You only pay when someone clicks on your advertisement and visits your site.

Search engine advertising can generate leads almost instantly. It allows your business or company to be promoted at the exact time a potential customer is searching for your product or service. With search engine advertising you reach a highly targeted audience, compared to traditional advertising mediums.

Search engine advertising also has the advantage of being highly measurable compared to traditional advertising. You will always know exactly where your marketing dollars are being spent. This enables you to achieve a much higher conversion rate.

Research shows that advertisers receive the highest ROI from pay-for-placement search when compared to other forms of online advertising.

The downside of PPC advertising

The major drawback with PPC advertising is its complexity. It may be easy to find the first 10 keywords to bid on, but only a specialist can come up with the last 200 that often provide 20-30% of your profit. The concept of basic, phrase and exact keyword matching can be difficult to understand. Optimizing keyword bids is extremely time-consuming without the right tools.

Search engine advertising is also subject to fairly complex regulations regarding the contents of your website, what you can and cannot say in an advertisement, what keywords you are allowed to bid on etc.

The PPC Advertising Management service in detail

If you leave the management of your PPC campaigns to our pay-per-click advertising specialists, they will help you with the following:

Keyword research and development
“Keywords" are what a customer types into the search engine when looking for information or wanting to buy products and services. If your advertisements are shown for the wrong keywords, you may have to pay for a high number of clicks but get very few conversions.

We select the search terms that are most relevant to your product or service, target audience and industry. We specialize in identifying niche keywords with few other bidders, giving a very high profit margin. We continually enhance your keyword inventory, much like gardener looks after precious plants in a garden.
Advertisement copywriting and development
Your only chance to get the customer’s attention is through the advertisement. Honest and relevant advertisements, with messages that are easy to understand, have the highest click-through rates. Our team of professional copywriters with journalism and marketing backgrounds create compelling ads with powerful “call to action” terminology that attract high-quality prospects. They will suggest enhancements to your advertisements that typically increase the click-through ratio by 100-500%.
Optimize landing pages
When someone clicks on one of your ads, it is linked to one of the pages on your website. This “landing page” must be relevant for the search term and fulfill all the expectations set by the advertisement. We help you select the best landing page for each advertisement, and give you recommendations on how to increase it’s ability to convert visitors into leads or sales.
Open advertising accounts
We open and fund advertising accounts on your behalf in Google Adwords, Yahoo Search marketing and Microsoft adCenter.
Submit campaigns
We create the advertising campaigns that contain your advertisements and their keywords in each search engine.
Demographic targeting
We help you target your advertising towards specific countries, regions, languages or other visitor characteristics (depending on the targeting capabilities of the search engine) to increase the quality of the leads to your website.
Campaign management
We use the award-winning PPC BidMax advertising management software from Apex Pacific to effectively manage your campaign 24 hours a day, typically reducing your advertising costs by 20-30% without losing any sales. PPC BidMax can automatically place keywords online or offline if necessary, optimize your keyword bids so that you pay the least amount while costing your competitors the most, ensure that bids are above competitors or below business partners, and provide many other advanced functions for the benefit of your advertising campaigns.
Conversion tracking
We routinely monitor the lead generation process, tracking your campaign performance down to the keyword level. We quickly adjust keyword bids and ad contents to improve profitability. We provide recommendations that improve the profitability of the landing pages that your advertisements link to.
Click fraud monitoring
We evaluate the campaign on a weekly basis to ensure there are no signs of click fraud. If we detect click fraud, we notify the search engine and request this IP to be banned from viewing the campaign.
Search engine compliance
We ensure that your advertising campaigns comply with all the unique terms and conditions for each search engine. We verify that your advertising campaigns conform to accepted industry ethics.
Campaign tracking
With PPC advertising you always know exactly how your marketing dollars are being spent, and what revenues they create. We generate ROI reports that measure your advertising budget effectiveness by comparing results (sales, sign-ups, leads, registrations - whatever you choose to track) against the advertising costs. This helps you analyze current campaigns and decide on future online marketing strategies.
Campaign reporting
We will provide you with reports that show you exactly how your campaigns are going.

Some of these services may be available only in certain package offerings, see the price list for details.

We will get you started with advanced pay-per-click advertising in nearly no time at all, generating leads from your website almost instantly. We will relieve you from the time-consuming details of search engine advertising and fine-tune your online advertising effort to perfection. All this for just 15% of your advertising costs.

We continually enhance your keyword inventory, much like gardener looks after precious plants in a garden.

PPC Advertising Management price list

PPC Advertising Management allows you to start generating leads from your website without effort within 48 hours. This service has no hidden fees and no click-based charges.

To cover our initial costs of setting up your campaign, there is a one-time setup fee of $500. After that, everything is included in our low monthly fee starting at $700. We even pay the per-click advertising fees from the search engines! As an example, you get $609 worth of advertising with the $700 package, and we keep only $91 for our services.

If you are looking for an entry-level PPC advertising service, have a look at our Traffic Express service with prices starting from $150/month. If your requirements exceed the packages below, contact us for a customized proposal.

Monthly advertising budget	$609	$1,043	$2,174
Number of keywords	Unlimited	Unlimited	Unlimited
Guaranteed traffic/month	400 clicks	800 clicks	1,500 clicks
Search engines	Google, Yahoo Search, Live Search/MSN Search
Keywords	We provide complete keyword list
Advertisements	We provide complete advertisements
Optimize landing pages	Yes	Yes	Yes
Open advertising accounts	Yes	Yes	Yes
Submit campaigns	Yes	Yes	Yes
Demographic targeting	Yes	Yes	Yes
Campaign management	Yes	Yes	Yes
Conversion tracking	–	Optional	Yes
Click fraud monitoring	–	Yes	Yes
Search engine compliance	Yes	Yes	Yes
Campaign tracking	Yes	Yes	Yes
Campaign reporting	Monthly	Monthly	Monthly
Minimum term	6 months	6 months	3 months
Setup fee	$500	$500	$500
Monthly fee	$700	$1,200	$2,500
Cost per click	$0	$0	$0

PPC Advertising Management terms and conditions

100% money-back guarantee

We will refund both the setup fee and the monthly fees if you cancel the agreement within the first 30 days, unless your website, advertisements or keywords have been rejected by the search engines.

The PPC Advertising Management service

We will help you open up to three third-party search engine advertising accounts. We will create your advertising campaigns and submit them to the search engines. When your advertisements are online, we will attempt to reduce your advertising costs using an automatic bid management program. Every month we will provide you with a detailed report on your campaigns.

Regardless of how much we do for you, your advertising effort may still become unsuccessful for a number of reasons. Examples:

There are no clicks on your advertisements.
Your website is frequently unaccessible.
Your visitors do not consider your offers attractive enough.
Your purchasing mechanism - shopping basket etc - doesn’t work properly.
People buy things from you but never pay for them.

Unfortunately, all these situations are beyond our control. We cannot guarantee that your advertising will bring you any visitors, and we cannot take any responsibility for your website or its profitability.

Your relationship with the search engines

Your agreements with the search engines have their own terms and conditions. Examples:

The search engines may not accept your website.
They may not accept all your advertisements or search terms.
You will not have full control over where your advertisements are placed.
People may click on your ads without intending to buy anything from you.

Unfortunately, all these situations are beyond our control. We cannot take any responsibility for your relationship with the search engines.

Your account

This service is prepaid monthly. When we receive your sign-up form, we invoice you the setup fee plus the first monthly fee. When we receive your payment, we start working with your website.

You may terminate your subscription at any time after the minimum term. We will refund both the setup fee and the monthly fees if you cancel the agreement within the first 30 days, unless your website, advertisements or keywords have been rejected by the search engines.

We will invoice you monthly on the date when your account was activated. If we don’t receive your payments in time, we reserve the right to cancel your subscription.

Unless otherwise noted, all prices are in US dollars, and do not include VAT.

This agreement shall be treated as though it were executed and performed in Stockholm, Sweden, and shall be governed by and construed in accordance with the laws of Sweden.