The Professional SEO service

Optimizing a website for search engines is not a particularly difficult task, but it is tedious and time-consuming. Also, since the activity typically runs for more than a year, it is easy to lose focus.

The main challenge is to obtain the incoming links that make your website rise in the search engine rankings. Where can you get those links? How do you get someone to link to your website? You want your website to become a source of information that people link to voluntarily, because your site matters to them, and because they want to recommend others to visit your site.

This is what we specialize in. Every day we help websites like yours get a higher ranking by making them authorities on a subject. We help you determine what to focus on, and to promote your website in all ways possible until it reaches the desired level of authority. In some of our optimization packages, we even bring in our team of professional copywriters to create informative, valuable texts that bring attention to your site, your business and your products.

The requirements for successful SEO projects

Running SEO projects has a few notable requirements:

• Motivation
  You and your staff must have the motivation required to work with your site persistently for the coming 6-12 months. SEO is an on-going, long-term investment. There’s no single activity that will magically bring your website to the #1 spot. It’s the sum of all the hundreds of activities in an SEO project that makes it successful.
• Skills
  An SEO project requires competence in so many areas, sometimes bordering on the exotic: rare html tags, user attitude and behavior, search engine processes and interfaces, link anchor text design, sitemap protocols, copywriting for the web. If you don’t have all the required skills, it will definitely affect the result.
• Tools
  Many of the tasks in an SEO project are repetitive, like looking up the ranking for all your major keywords in all the major search engines. We use advanced tools to do this time-consuming work for us. You can buy and use the same tools, as long as you remember that the main cost for all computer software lies in the time you waste on learning it and having problems with it.
• Time
  Let’s face it: everybody has their own priorities. Some things never make it to the top of anybody’s list - like search engine optimization projects. They often collapse half-way, because no-one has time for them.
• Basic understanding of ROI
  An outsourced SEO project will of course cost you more, but it will also generate much more revenue that in the end makes the outsourced project more profitable. Hiring our consultants will leave you with more free time to do other things, that you wouldn’t have had time to do otherwise.

Before you start an in-house SEO project, you should consider and evaluate these requirements.

Most of our customers reach top 20 positions for at least 20 selected search terms already six months after we have started optimizing their websites.

The Professional SEO service in detail

• Keywords Research and Recommendations
  Keywords (or “search terms") are perhaps the most important feature of any internet marketing campaign. They are what a customer types into the search engine to find you! Selecting the right keywords lets us help you generate the most effective leads for your business. Using the keyword research tools in the SEO Suite, we discover the search terms that are used most regularly by your prospective customers, and have the least competition in the search engines. These are the main keywords that we will be targeting. We assemble a list of keywords that we base our work on throughout the project.
• Competitor Analysis
  We use your keywords to identify your main competitors in the search engines - these are the companies that rank higher than you in the search results. By comparing your website to your competitor’s under the target keywords, we can effectively assess positions you will be able to achieve and identify strategies necessary to get you to the top ranking positions.
• Website Ranking Reports
  These SEO Suite reports give you the current position of your website in the major search engines for all the keywords that we recommend. This is extremely useful to assess your current web position as the starting point of your SEO project, and to monitor the progress we’re making on a monthly basis. We also run a number of reports (e.g. Ranking Report, Link Popularity Report, PageRank report and Backward Link report) to determine your website’s current popularity and how we achieve advantages over your competitors.
• Visitor Statistics
  We analyze your website’s current visitors, where they come from and what they do on your site. We determine your current major sources of traffic, what keywords are used to find you in search engines, what web browsers are most common and if there are any problems with your site that could cause you to lose business.
• Meta tag Optimization
  We analyze the html directives that don’t directly generate any output on the screen, e.g. “meta” tags and image “alt=” tags. These are important as they tell the search engines what information your various web pages contain. This is done for each page and compiled into a complete report that also contains descriptions on how we will optimize these tags.
• Internal Link Optimization
  We analyze the internal linking structure of your website to ensure that your website is easily navigable and that your Page rank is effectively distributed. We modify the anchor texts in all your links to effectively help the search engine understand what information each page contains. After this project you will never have a link that says “Home” or “click here” again, since they waste such a great opportunity to associate a web page with one or more valuable keywords.
• Copywriting
  Our team of professional SEO copywriters analyze your web site’s content and verify that the relevant keywords are implemented effectively throughout the site, including the title and heading tags. If your website uses too few of the selected keywords, your web pages need to be optimized with keyword-enriched content to improve their ranking.
• XML Sitemap
  We develop a sitemap in XML format according to the industry-standard sitemap protocol supported by Google, Yahoo, Microsoft and others. An XML sitemap is similar to a normal sitemap except it is easier to read by the search engine’s “spider” when it updates its inventory of the web. Your sitemap points to all the pages within your website, so that they can be easily found and indexed by the search engines. This will bring more of your pages into the search results.
• Search Engine Submission
  We submit your website to the major search engines. This will ensure that your website is correctly indexed and listed.
• Reciprocal Link Building
  Having relevant links coming through to your website is an integral part of search engine optimization. We work persistently to get external links to your website from all the right places to improve your Page rank and link popularity. The link building activity typically includes getting links from “trusted” sites, topic hubs, business partners etc. with your site returning the favor.
• Article Submission
  We try to make your website interesting for other sites, so that they link to your website voluntarily. We may write articles and press releases and submit them to online publications. We can also contribute testimonials on topic-related sites, become active members of discussion forums where your website could be a valuable reference etc.
• Directory Inclusion
  To give your website topic authority, we submit it to a number of topic-specific directories. These links are very likely to improve your ranking in the search engines.
• Ongoing Management, Monitoring and Review
  We constantly review your site’s progress and provide you with options for improvement.

Some of these services may be available only in certain package offerings, see the price list for details.

In summary, we will spend six months positioning your website higher and higher in the search engines, so that it generates many more leads for your business. Every month we will show you the progress we’re making. All this for just a low, flat, monthly fee.

The Professional SEO service price list

The one-time SEO service helps you get started with search engine optimization without being obligated or locked into a contract. This service has no hidden fees and no click-based charges.

Everything is included in our low monthly fee, starting at $170/month:

The Professional SEO service terms and conditions

100% money-back guarantee

We will refund 100% of what you’ve paid so far if you cancel the agreement within the first 30 days.

The Professional SEO service

We will analyze your website, your products, your visitors and your competitor’s websites in order to determine what keywords to focus on during optimization. We will perform an internal optimization of your website, e.g. meta tags, internal linking structure and copywriting. We will create an XML sitemap for your website and submit your site to the major search engines. We will request other sites to link to your website, and submit it to the directories we believe it should be listed in.

Regardless of how much we do for you, your optimization effort may still become unsuccessful for a number of reasons. Examples:

• There are no clicks on your pages in the search results.
• Your website is frequently unaccessible.
• Your visitors do not consider your offers attractive enough.
• Your purchasing mechanism - shopping basket etc - doesn’t work properly.
• People buy things from you but never pay for them.

Unfortunately, all these situations are beyond our control. We cannot guarantee that your optimization will bring you any visitors, and we cannot take any responsibility for your website or its profitability.

Your relationship with the search engines

Your relationships with the search engines have their own terms and conditions. Examples:

• The search engines may not accept your website for inclusion in their index.
• They may not accept all your incoming links as signs of topic authority.
• You will not have any control over how the search engines rank your website.
• People may visit your website without intending to buy anything from you.

Unfortunately, all these situations are beyond our control. We cannot take any responsibility for your relationship with the search engines.

Your account

This service is prepaid monthly. When we receive your sign-up form, we invoice you the first monthly fee. When we receive your payment, we start working with your website.

You may terminate your subscription at any time after the minimum term. We will refund 100% of what you’ve paid so far if you cancel the agreement within the first 30 days.

We will invoice you monthly on the date when your account was activated. If we don’t receive your payments in time, we reserve the right to cancel your subscription.

Unless otherwise noted, all prices are in US dollars, and do not include VAT.

This agreement shall be treated as though it were executed and performed in Stockholm, Sweden, and shall be governed by and construed in accordance with the laws of Sweden.

^{Collaborating men photo © 2006 Stockxpert.com and Yuri Arcurs, Aarhus, Denmark.}