The Traffic Express service

Get your website listed within the first two pages of Google, Yahoo, Live Search and MSN Search sponsored links within 48 hours from just $150 per month!

Our Traffic Express package is the fastest and easiest way for you to get your website noticed on the Internet and by your customers:

• If you have a new website that is not currently showing up on the major search engines
• If you want to use a focused, promotional message that gives your product a stronger appeal for potential buyers, e.g. during a special campaign
• If you want to achieve a much higher ranking among the advertisements than you have within the search results
• If you want to start getting pre-selected, motivated customers to your website fast
• If you are new to Internet marketing and you are searching for an instant way to promote your business online
• If you already use pay-per-click advertising but do not have the time to manage it properly

Traffic Express is an ideal solution because it allows you to grow your advertising budget gradually. You can start out with a small number of targeted keywords and a minimal budget. After a few weeks you will know what keywords are the most profitable, and what keyword bids your profit margin lets you afford. If you want more leads to come to your website, simply target a broader spectrum of keywords and increase your monthly spend to attract even more relevant customers to your website.

The Traffic Express service in detail

Traffic Express makes it so simple to establish an immediate presence at the top of the search engines. Our pay-per-click advertising specialists will do all the difficult stuff for you:

• Keyword research and development
  “Keywords" are what a customer types into the search engine when looking for information or wanting to buy products and services. If your advertisements are shown for the wrong keywords, you may have to pay for a high number of clicks but get very few conversions.
  
  We select the search terms that are most relevant to your product or service, target audience and industry. We specialize in identifying niche keywords with few other bidders, giving a very high profit margin. We continually enhance your keyword inventory, much like gardener looks after precious plants in a garden.
• Advertisement copywriting and development
  Your only chance to get the customer’s attention is through the advertisement. Honest and relevant advertisements, with messages that are easy to understand, have the highest click-through rates. Our team of professional copywriters with journalism and marketing backgrounds create compelling ads with powerful “call to action” terminology that attract high-quality prospects. They will suggest enhancements to your advertisements that typically increase the click-through ratio by 100-500%.
• Optimize landing pages
  When someone clicks on one of your ads, it is linked to one of the pages on your website. This “landing page” must be relevant for the search term and fulfill all the expectations set by the advertisement. We help you select the best landing page for each advertisement, and give you recommendations on how to increase it’s ability to convert visitors into leads or sales.
• Open advertising accounts
  We open and fund advertising accounts on your behalf in Google Adwords, Yahoo Search marketing and Microsoft adCenter.
• Submit campaigns
  We create the advertising campaigns that contain your advertisements and their keywords in each search engine.
• Demographic targeting
  We help you target your advertising towards specific countries, regions, languages or other visitor characteristics (depending on the targeting capabilities of the search engine) to increase the quality of the leads to your website.
• Campaign management
  We use the award-winning PPC BidMax advertising management software from Apex Pacific to effectively manage your campaign 24 hours a day, typically reducing your advertising costs by 20-30% without losing any sales. PPC BidMax can automatically place keywords online or offline if necessary, optimize your keyword bids so that you pay the least amount while costing your competitors the most, ensure that bids are above competitors or below business partners, and provide many other advanced functions for the benefit of your advertising campaigns.
• Conversion tracking
  We routinely monitor the lead generation process, tracking your campaign performance down to the keyword level. We quickly adjust keyword bids and ad contents to improve profitability. We provide recommendations that improve the profitability of the landing pages that your advertisements link to.
• Click fraud monitoring
  We evaluate the campaign on a weekly basis to ensure there are no signs of click fraud. If we detect click fraud, we notify the search engine and request this IP to be banned from viewing the campaign.
• Search engine compliance
  We ensure that your advertising campaigns comply with all the unique terms and conditions for each search engine. We verify that your advertising campaigns conform to accepted industry ethics.
• Campaign tracking
  With PPC advertising you always know exactly how your marketing dollars are being spent, and what revenues they create. We generate ROI reports that measure your advertising budget effectiveness by comparing results (sales, sign-ups, leads, registrations - whatever you choose to track) against the advertising costs. This helps you analyze current campaigns and decide on future online marketing strategies.
• Campaign reporting
  We will provide you with reports that show you exactly how your campaigns are going.

Some of these services may be available only in certain package offerings, see the price list for details.

We will manage a pay-per-click advertising campaign for you so that you can start generating more business straight away for your website. Not only will we do this, we will also ensure that you are getting the maximum results for your monthly investment. Our management fee is just 15% of your advertising costs.

They will suggest enhancements to your advertisements that typically increase the click-through ratio by 100-500%.

Traffic Express price list

Traffic Express allows you to start driving more traffic to your website without being obligated or locked into a contract. This service has no minimum term, no hidden fees and no click-based charges.

To cover our initial costs of setting up your campaign, there is a one-time setup fee of $500. After that, everything is included in our low monthly fees - even the per-click advertising charges from the search engines. As an example, you get $130 worth of advertising with the $150 package, and we keep only $20 for our services.

If your requirements exceed the packages below, have a look at our Pay-per-click Advertising Management service.

 

Monthly advertising budget	$130	$217	$435
Number of keywords	1-10	11-20	21-50
Guaranteed traffic/month	–	–	–
Search engines	Google, Yahoo Search, Live Search/MSN Search
Keywords	We provide recommendations
Advertisements	We provide recommendations
Optimize landing pages	We provide recommendations
Open advertising accounts	Yes	Yes	Yes
Submit campaigns	Yes	Yes	Yes
Demographic targeting	Yes	Yes	Yes
Campaign management	Yes	Yes	Yes
Conversion tracking	–	–	–
Click fraud monitoring	–	–	–
Search engine compliance	Yes	Yes	Yes
Campaign tracking	Yes	Yes	Yes
Campaign reporting	Monthly	Monthly	Monthly
Minimum term	None	None	None
Setup fee	$500	$500	$500
Monthly fee	$150	$250	$500
Cost per click	$0	$0	$0

Traffic Express terms and conditions

100% money-back guarantee

We will refund both the setup fee and the monthly fees if you cancel the agreement within the first 30 days, unless your website, advertisements or keywords have been rejected by the search engines.

The Traffic Express service

We will help you open up to three third-party search engine advertising accounts. We will provide recommendations for your advertising campaigns and submit them to the search engines. When your advertisements are online, we will attempt to reduce your advertising costs using an automatic bid management program. Every month we will provide you with a detailed report on your campaigns.

Regardless of how much we do for you, your advertising effort may still become unsuccessful for a number of reasons. Examples:

• There are no clicks on your advertisements.
• Your website is frequently unaccessible.
• Your visitors do not consider your offers attractive enough.
• Your purchasing mechanism - shopping basket etc - doesn’t work properly.
• People buy things from you but never pay for them.

Unfortunately, all these situations are beyond our control. We cannot guarantee that your advertising will bring you any visitors, and we cannot take any responsibility for your website or its profitability.

Your relationship with the search engines

Your agreements with the search engines have their own terms and conditions. Examples:

• The search engines may not accept your website.
• They may not accept all your advertisements or search terms.
• You will not have full control over where your advertisements are placed.
• People may click on your ads without intending to buy anything from you.

Unfortunately, all these situations are beyond our control. We cannot take any responsibility for your relationship with the search engines.

Your account

This service is prepaid monthly. When we receive your sign-up form, we invoice you the setup fee plus the first monthly fee. When we receive your payment, we start working with your website.

You may terminate your subscription at any time. We will refund both the setup fee and the monthly fees if you cancel the agreement within the first 30 days, unless your website, advertisements or keywords have been rejected by the search engines.

We will invoice you monthly on the date when your account was activated. If we don’t receive your payments in time, we reserve the right to cancel your subscription.

Unless otherwise noted, all prices are in US dollars, and do not include VAT.

This agreement shall be treated as though it were executed and performed in Stockholm, Sweden, and shall be governed by and construed in accordance with the laws of Sweden.

^{Meeting room photo © 2005 iStockphoto.com and Lise Gagne, Quebec City, Quebec, Canada.}