Superior services, training and tools for Internet marketing
Jul 19, 2007:
Your PPC advertising is more profitable if you use exact match keywords. Google’s new Search Query Report can show you all the actual search terms that matched the broad match keywords in your account. Use this powerful report to find additional good keywords. Add them as exact match keywords to increase their click-through ratio and lower their cost. more...
Jul 18, 2007:
Now that both Yahoo! and Microsoft have adopted the CTR-based pricing that paved the way for Google’s success, it may be time to discuss exactly what’s so good about it from the advertiser’s point of view. This little formula rewards hard work, you see. more...
Jun 6, 2007:
When you advertise in search engines, you bid for advertising space. A higher bid gives you more visitors, but may also erode your profits. In theory, you want to calculate the perfect individual bid for every keyword - but is it really worth the effort? more...
May 14, 2007:
All PPC advertisers get a lot of clicks that never convert to leads or sales. Many of these “empty” clicks are easy to explain, and even easier to avoid. By focusing on the way people use search engines, you can avoid many of the most expensive pitfalls. more...
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